Contacts lack a primary company association in the sample

Why it matters

20 of 40 sampled contacts had no primary company association. Any-company and primary-company evidence are reported separately.

What to do

Use HubSpot association tooling to confirm whether the missing primary-company relationships are intentional before automating reports from them.

CRM Admin · About 4 hours · You can do this

How to fix it

1. Check the setting that automatically associates contacts with companies by email domain.
2. Create a contact view with no primary company and backfill it by import.
3. Label the primary association so reports that roll contacts up to companies stay correct.