Northstar Components
https://northstar-components.example/ (fictional) · Wholly synthetic evidence
This wholly synthetic website fixture was assessed by the real deterministic website provider from committed public implementation evidence. Its findings describe only the bounded page, crawl, performance-coverage and technology inputs in that fixture. No traffic, ranking, backlink, revenue or conversion-performance claim is made.
Wholly synthetic golden fixture. Wholly synthetic fixture. No customer or anonymised production data is used.
Public evidence limits. SpotCheck cannot know traffic volume, organic or keyword positions, backlink authority, market share, conversion performance or all-assistant share of voice from this audit. No third-party analytics or search account connection is required. Policy spotcheck-public-claims-v2.
high confidence · deterministic · website-site-classifier-v2
Each deterministic rule records its outcome and the privacy-safe evidence source it used. Unavailable or error evidence is shown explicitly, never treated as a pass and never used to lower the deterministic score.
spotcheck-methodology-v2deterministic-rule-registry-v2website-scorer-v16-rendered-instrumentationwebsite-score-evidence-v1deterministic-evidence-ledger-v22181a4ec2bd835caf4c70a0189af961cd56ebe372ad26073c72f9f656cd05a8aInspect a bounded sample of visible FAQ question-and-answer pairs without judging factual accuracy.
website.check.conversion.faq-context.v1website.check.conversion.faq-context.v1, non-scored contextCompare visible calls to action with the deterministic vocabulary for the classified site type.
website.check.conversion.primary-cta.v1website.check.conversion.primary-cta.v1, available evidence requiredCount visible fields in conversion-relevant forms across the bounded page sample.
website.check.conversion.form-length.v1website.check.conversion.form-length.v1, available evidence requiredClassify observed form purpose and inspect required-state, autocomplete and error-association cues without submitting the form.
website.check.conversion.form-validation-cues.v1website.check.conversion.form-validation-cues.v1, available evidence requiredInspect declared form actions for HTTPS and disclosed third-party destinations without sending data.
website.check.conversion.form-destination-security.v1website.check.conversion.form-destination-security.v1, available evidence requiredInspect observed forms for an email field, using site-type applicability.
website.check.conversion.email-capture.v1website.check.conversion.email-capture.v1, non-scored contextInspect homepage and discovered pricing content for numbers or deterministic expectation-setting language.
website.check.conversion.pricing-expectation.v1website.check.conversion.pricing-expectation.v1, available evidence requiredCount configurable-pricing signals and look for an estimator on applicable site types.
website.check.conversion.pricing-calculator.v1website.check.conversion.pricing-calculator.v1, non-scored contextInspect the bounded rendered-preferred page sample for forms, newsletters or gated resources.
website.check.conversion.lead-capture-presence.v1website.check.conversion.lead-capture-presence.v1, non-scored contextwebsite.finding.sha256.d1222b5259cb0c877d131f777cbdd1b0594dbfc5dd673a516eef7c73b1c503b2Compare downloadable-resource signals with observed email/newsletter capture.
website.check.conversion.lead-magnet-gating.v1website.check.conversion.lead-magnet-gating.v1, non-scored contextInspect lead-capture content for a calculator, quiz, assessment or configurator.
website.check.conversion.lead-capture-interactivity.v1website.check.conversion.lead-capture-interactivity.v1, non-scored contextRecord whether effective robots rules prevent the audit crawler from crawling beyond the submitted page.
website.check.seo.spotcheckbot-policy.v1website.check.seo.spotcheckbot-policy.v1, non-scored contextCheck the conventional robots.txt location.
website.check.seo.robots-presence.v1website.check.seo.robots-presence.v1, available evidence requiredCount discovered pages skipped because the audit crawler was disallowed.
website.check.seo.robots-partial-coverage.v1website.check.seo.robots-partial-coverage.v1, non-scored contextCheck conventional and robots-declared sitemap evidence and validate the XML root.
website.check.seo.sitemap.v1website.check.seo.sitemap.v1, available evidence requiredInspect homepage meta robots and X-Robots-Tag evidence.
website.check.seo.homepage-noindex.v1website.check.seo.homepage-noindex.v1, available evidence requiredInspect non-homepage, non-utility pages for noindex directives.
website.check.seo.content-noindex.v1website.check.seo.content-noindex.v1, available evidence requiredMeasure canonical-tag coverage across parseable deep pages.
website.check.seo.canonical-coverage.v1website.check.seo.canonical-coverage.v1, available evidence requiredCompare each observed canonical path with its page path.
website.check.seo.canonical-target.v1website.check.seo.canonical-target.v1, available evidence requiredBuild one per-URL state from status, redirects, robots, noindex, canonical and sitemap evidence.
website.check.seo.indexability-reconciliation.v1website.check.seo.indexability-reconciliation.v1, available evidence requiredCompare sampled sitemap URLs with status, redirect, robots and noindex evidence.
website.check.seo.sitemap-url-state.v1website.check.seo.sitemap-url-state.v1, available evidence requiredValidate sampled hreflang syntax, URL status, canonical alignment, reciprocity and x-default evidence.
website.check.seo.hreflang.v1website.check.seo.hreflang.v1, available evidence requiredCount analysed pages with an empty or absent title.
website.check.seo.title-presence.v1website.check.seo.title-presence.v1, available evidence requiredMeasure title length on analysed pages.
website.check.seo.title-length.v1website.check.seo.title-length.v1, available evidence requiredGroup normalised title text across analysed pages.
website.check.seo.title-duplicates.v1website.check.seo.title-duplicates.v1, available evidence requiredCount analysed pages without a meta description.
website.check.seo.meta-presence.v1website.check.seo.meta-presence.v1, available evidence requiredMeasure meta-description length on analysed pages.
website.check.seo.meta-length.v1website.check.seo.meta-length.v1, available evidence requiredGroup normalised meta-description text across analysed pages.
website.check.seo.meta-duplicates.v1website.check.seo.meta-duplicates.v1, available evidence requiredCount analysed pages without an H1.
website.check.seo.h1-presence.v1website.check.seo.h1-presence.v1, available evidence requiredCount analysed pages with more than one H1.
website.check.seo.h1-multiple.v1website.check.seo.h1-multiple.v1, available evidence requiredMeasure site-wide alt-text coverage across observed images.
website.check.seo.alt-coverage.v1website.check.seo.alt-coverage.v1, available evidence requiredCompare static and rendered title availability.
website.check.seo.static-tag-availability.v1website.check.seo.static-tag-availability.v1, non-scored contextCompare static and rendered title, meta, headings, content, canonical, robots, links and structured data.
website.check.seo.static-rendered-reconciliation.v1website.check.seo.static-rendered-reconciliation.v1, available evidence requiredCompare static and rendered navigation evidence and reject all-page artefacts.
website.check.seo.link-graph-reliability.v1website.check.seo.link-graph-reliability.v1, non-scored contextMeasure average inbound internal links in the bounded graph.
website.check.seo.inbound-density.v1website.check.seo.inbound-density.v1, available evidence requiredCount graph nodes with no inbound internal links.
website.check.seo.orphan-pages.v1website.check.seo.orphan-pages.v1, available evidence requiredMeasure the maximum link distance from the homepage.
website.check.seo.click-depth.v1website.check.seo.click-depth.v1, available evidence requiredCount discovered pages not reachable from the homepage through internal links.
website.check.seo.unreachable-pages.v1website.check.seo.unreachable-pages.v1, available evidence requiredCheck sampled internal links and a bounded external subset through SpotCheck safety, robots and budget controls.
website.check.seo.broken-links.v1website.check.seo.broken-links.v1, available evidence requiredRecord redirect hops for sampled links and distinguish chains from failures.
website.check.seo.redirect-chains.v1website.check.seo.redirect-chains.v1, available evidence requiredDetect HTTP 200 pages whose title/content looks like an error page, with confidence caveats.
website.check.seo.soft-404.v1website.check.seo.soft-404.v1, available evidence requiredInspect parsed JSON-LD for Organization or applicable LocalBusiness types.
website.check.seo.organisation-schema.v1website.check.seo.organisation-schema.v1, available evidence requiredInspect parsed JSON-LD for the deterministic primary schema family for the classified site type.
website.check.seo.primary-schema.v1website.check.seo.primary-schema.v1, available evidence requiredCount malformed non-FAQ JSON-LD blocks.
website.check.seo.malformed-jsonld.v1website.check.seo.malformed-jsonld.v1, available evidence requiredCount malformed FAQPage blocks separately from score-bearing structured data.
website.check.seo.faq-jsonld-neutrality.v1website.check.seo.faq-jsonld-neutrality.v1, non-scored contextNormalise JSON-LD arrays, nested objects and @graph entities, then validate required high-value properties.
website.check.seo.structured-data-graph-validity.v1website.check.seo.structured-data-graph-validity.v1, available evidence requiredCompare high-value schema facts with visible page content where deterministic comparison is possible.
website.check.seo.structured-data-visible-consistency.v1website.check.seo.structured-data-visible-consistency.v1, available evidence requiredAssess preferred homepage CrUX p75 LCP evidence.
website.check.performance.field-lcp.v1website.check.performance.field-lcp.v1, available evidence requiredAssess preferred homepage CrUX p75 CLS evidence.
website.check.performance.field-cls.v1website.check.performance.field-cls.v1, available evidence requiredAssess preferred homepage CrUX p75 INP evidence.
website.check.performance.field-inp.v1website.check.performance.field-inp.v1, available evidence requiredAssess preferred homepage Lighthouse TBT separately from field INP.
website.check.performance.lab-tbt.v1website.check.performance.lab-tbt.v1, available evidence requiredAssess the preferred homepage Lighthouse performance category score.
website.check.performance.lab-score.v1website.check.performance.lab-score.v1, available evidence requiredAssess one preferred lab measurement for each non-homepage target, capped at two targets.
website.check.performance.secondary-lab-lcp.v1website.check.performance.secondary-lab-lcp.v1, available evidence requiredCount distinct third-party script origins in the rendered homepage.
website.check.performance.third-party-origin-count.v1website.check.performance.third-party-origin-count.v1, available evidence requiredInspect rendered homepage head scripts for synchronous third-party loading.
website.check.performance.render-blocking-third-party.v1website.check.performance.render-blocking-third-party.v1, available evidence requiredMeasure modern-format alternatives on the first offending analysed page.
website.check.performance.modern-image-format.v1website.check.performance.modern-image-format.v1, available evidence requiredInspect homepage image count and lazy-loading attributes.
website.check.performance.lazy-loading.v1website.check.performance.lazy-loading.v1, available evidence requiredInspect every analysed page for a viewport meta tag.
website.check.performance.viewport-presence.v1website.check.performance.viewport-presence.v1, available evidence requiredInspect every observed viewport value for width=device-width.
website.check.performance.viewport-device-width.v1website.check.performance.viewport-device-width.v1, available evidence requiredInspect viewport values for user-scalable=no or maximum-scale=1.
website.check.performance.zoom-enabled.v1website.check.performance.zoom-enabled.v1, available evidence requiredMeasure document scroll width against a rendered 390px phone viewport with Playwright.
website.check.performance.horizontal-scroll.v1website.check.performance.horizontal-scroll.v1, available evidence requiredCompare blocked crawler user agents with the versioned owner-source capability registry.
website.check.ai.discovery-crawler-policy.v1website.check.ai.discovery-crawler-policy.v1, available evidence requiredRecord training, user-triggered, general or unknown crawler policies separately.
website.check.ai.neutral-crawler-policy.v1website.check.ai.neutral-crawler-policy.v1, non-scored contextRecord fetch status and representation for the experimental llms.txt proposal.
website.check.ai.llms-txt.v1website.check.ai.llms-txt.v1, non-scored contextCount missing H1 pages not already owned by the SEO deduction.
website.check.ai.content-h1.v1website.check.ai.content-h1.v1, available evidence requiredCount heading-level skips not already owned by another scored check.
website.check.ai.heading-nesting.v1website.check.ai.heading-nesting.v1, available evidence requiredMeasure the share of sampled paragraphs whose first sentence is at most 150 characters.
website.check.ai.answer-first.v1website.check.ai.answer-first.v1, available evidence requiredInspect published, modified, time-element and Last-Modified evidence at the audit timestamp.
website.check.ai.date-metadata-freshness.v1website.check.ai.date-metadata-freshness.v1, available evidence requiredCluster sampled deep pages by page role and a normalised main-text token signature after boilerplate removal.
website.check.ai.template-duplicates.v1website.check.ai.template-duplicates.v1, available evidence requiredMeasure main-text word count, after boilerplate removal, for pages that share a repeated template.
website.check.ai.thin-template-content.v1website.check.ai.thin-template-content.v1, available evidence requiredInspect sampled blog/article-role pages for visible author meta, rel=author or JSON-LD author.name.
website.check.ai.content-authorship.v1website.check.ai.content-authorship.v1, non-scored contextInspect sampled pages for <cite> elements and citation-worded links to external references.
website.check.ai.content-sources.v1website.check.ai.content-sources.v1, non-scored contextCompare homepage-stated offerings with sampled non-homepage page text and titles.
website.check.ai.content-coverage-hypothesis.v1website.check.ai.content-coverage-hypothesis.v1, non-scored contextwebsite.finding.sha256.2bd1d8aac644258996895db51920dab2bdfec8494bceec30e459dd466c310d4dCompare the submitted scheme with observed HTTPS reachability.
website.check.trust.https.v1website.check.trust.https.v1, available evidence requiredInspect the homepage Strict-Transport-Security response header on HTTPS sites.
website.check.trust.hsts.v1website.check.trust.hsts.v1, available evidence requiredInspect the homepage Content-Security-Policy response header.
website.check.trust.csp.v1website.check.trust.csp.v1, available evidence requiredInspect X-Frame-Options and CSP frame-ancestors evidence.
website.check.trust.frame-protection.v1website.check.trust.frame-protection.v1, available evidence requiredInspect the homepage X-Content-Type-Options response header.
website.check.trust.content-type-protection.v1website.check.trust.content-type-protection.v1, available evidence requiredInspect the homepage Referrer-Policy response header.
website.check.trust.referrer-policy.v1website.check.trust.referrer-policy.v1, available evidence requiredInspect the homepage Permissions-Policy response header.
website.check.trust.permissions-policy.v1website.check.trust.permissions-policy.v1, available evidence requiredInspect Server and X-Powered-By headers for version-number exposure without retaining their values.
website.check.trust.server-fingerprint.v1website.check.trust.server-fingerprint.v1, available evidence requiredInspect guarded browser-resource observations for HTTP subresource requests from an HTTPS page.
website.check.trust.mixed-content.v1website.check.trust.mixed-content.v1, available evidence requiredInspect browser-observed cookie metadata without storing values.
website.check.trust.cookie-attributes.v1website.check.trust.cookie-attributes.v1, available evidence requiredRecord HTTPS transport validation coverage from the guarded rendered route.
website.check.trust.certificate-observation.v1website.check.trust.certificate-observation.v1, non-scored contextInspect same-site paths and homepage anchors for a privacy policy.
website.check.trust.privacy-policy.v1website.check.trust.privacy-policy.v1, available evidence requiredInspect same-site paths and homepage anchors for terms or legal content.
website.check.trust.terms-page.v1website.check.trust.terms-page.v1, available evidence requiredCompare bounded technical observations from isolated browser contexts before choice, after reject and after accept.
website.check.trust.cookie-consent.v1website.check.trust.cookie-consent.v1, available evidence requiredInspect analysed page text and homepage context for deterministic company-identity signals.
website.check.trust.company-identity.v1website.check.trust.company-identity.v1, available evidence requiredApply the deterministic CMS confidence rule to homepage evidence.
website.check.trust.cms-detection.v1website.check.trust.cms-detection.v1, non-scored contextInspect discovered paths for returns, refund, shipping or delivery policy content.
website.check.trust.returns-policy.v1website.check.trust.returns-policy.v1, available evidence requiredMeasure alt-text coverage and coordinate with the SEO owner check.
website.check.accessibility.alt-coverage.v1website.check.accessibility.alt-coverage.v1, available evidence requiredMeasure labelled form inputs across analysed pages.
website.check.accessibility.form-label-coverage.v1website.check.accessibility.form-label-coverage.v1, available evidence requiredCount pages with fewer than two semantic or ARIA landmarks.
website.check.accessibility.landmarks.v1website.check.accessibility.landmarks.v1, available evidence requiredInspect analysed pages for a skip-to-content link.
website.check.accessibility.skip-link.v1website.check.accessibility.skip-link.v1, available evidence requiredCount analysed pages without a non-empty html lang attribute.
website.check.accessibility.language.v1website.check.accessibility.language.v1, available evidence requiredCount analysed pages that skip heading levels.
website.check.accessibility.heading-hierarchy.v1website.check.accessibility.heading-hierarchy.v1, available evidence requiredRun axe-core through @axe-core/playwright on bounded desktop and mobile rendered views.
website.check.accessibility.axe-core.v1website.check.accessibility.axe-core.v1, available evidence requiredTab through a bounded set of rendered interactive controls and record hidden, obscured or looping focus.
website.check.accessibility.keyboard-focus-smoke.v1website.check.accessibility.keyboard-focus-smoke.v1, available evidence requiredMeasure rendered phone-width reflow and a bounded text-zoom scenario.
website.check.accessibility.reflow-zoom-smoke.v1website.check.accessibility.reflow-zoom-smoke.v1, available evidence requiredMeasure common rendered interactive control dimensions at phone width.
website.check.accessibility.target-size-smoke.v1website.check.accessibility.target-size-smoke.v1, available evidence requiredRun selected high-value semantic HTML checks without adopting a full lint rule set.
website.check.accessibility.semantic-html-selected.v1website.check.accessibility.semantic-html-selected.v1, available evidence requiredInspect the public technology scan for recognised measurement platforms.
website.check.tracking.analytics.v1website.check.tracking.analytics.v1, available evidence requiredCompare observed analytics with tag-manager detection.
website.check.tracking.tag-manager.v1website.check.tracking.tag-manager.v1, available evidence requiredInspect bounded page script signatures for deterministic event-call markers.
website.check.tracking.events.v1website.check.tracking.events.v1, available evidence requiredCount general-purpose analytics platforms and suppress the signal when a migration marker is observed.
website.check.tracking.overlapping-platforms.v1website.check.tracking.overlapping-platforms.v1, non-scored contextThese records identify the bounded source used by each rule. They contain labels, coverage state and non-identifying page roles, not raw customer payloads.
website.evidence.sha256.e8cdd51e9c7d318b18a346523ad2f2c1bafe8558089e20119a2d86a5f3d160f0web.classificationwebsite.evidence.sha256.bba32c26440e7150c60fa293cfceec1a846e2c25631605bc591990ca3d26d888web.consent.homepagePage role: homepage, bounded page 1website.evidence.sha256.ff806a063a7db1d94e12b32107bd9440ecd7bf55744080fbb4086659a28275d0web.crawl.summarywebsite.evidence.sha256.7e9931bc8a8f72921173737b84f195dcc66161b5896f02447b2a2598596146ecweb.page.0Page role: homepage, bounded page 1website.evidence.sha256.b1ed4fcb654e2669e9456b9d35b0c647615f863b1409bc0a15308a5ea44cbb8dweb.performance.coverageNo usable field or lab performance measurement was available.website.evidence.sha256.32b68d1fab4762f0f149ccd73a654aa2472360301a252e538d749630a484e921web.techstackShowing all findings across every owner. Pick a tab above to retell the same audit through one role's lens.
Higher is better. The shaded shape is this site; the dashed line is the portfolio median for brochure websites SpotCheck has audited.
Strongest category: Accessibility at 96/100. Lowest category: Trust and security at 58/100. A reliable compatible benchmark is not available for this chart.
| Category | This site |
|---|---|
| Performance and Core Web Vitals | 88/100 |
| SEO health | 67/100 |
| AI discovery readiness | 92/100 |
| Conversion readiness | 70/100 |
| Trust and security | 58/100 |
| Accessibility | 96/100 |
| Tracking and data | 75/100 |
Benchmark values appear only for compatible cohorts with enough retained audits to be reliable.
Each dot is a finding. Top-left means quick wins and top-right means strategic projects. Use the chart or the finding controls below to jump to a finding.
12 plotted findings look like quick wins. Highest plotted impact: No analytics tracking detected, 9/10 impact and about 3 hours.
| Finding | Severity | Impact | Effort | Owner |
|---|---|---|---|---|
| Images are not served in modern formats | medium | 5/10 | 4 hours | Web/CMS |
| Page measurably overflows a phone viewport | medium | 5/10 | 2 hours | Web/CMS |
| Title tags are suboptimal length | low | 3/10 | 1 hours | Web/CMS |
| Meta descriptions are suboptimal length | low | 3/10 | 1 hours | Web/CMS |
| Pages are missing canonical tags | medium | 5/10 | 4 hours | Web/CMS |
| Internal linking is sparse | medium | 5/10 | 4 hours | Marketing Ops |
| Missing Organisation structured data | high | 7/10 | 3 hours | Web/CMS |
| No content date metadata found anywhere on the site | medium | 5/10 | 2 hours | Web/CMS |
| No high-intent call-to-action for this type of site | high | 7/10 | 4 hours | Marketing Ops |
| No pricing information or honest expectation-setting found | high | 7/10 | 4 hours | Marketing Ops |
| Missing Content-Security-Policy header | medium | 5/10 | 2 hours | IT/Security |
| Missing X-Frame-Options protection | medium | 5/10 | 2 hours | IT/Security |
| Missing X-Content-Type-Options header | low | 3/10 | 2 hours | IT/Security |
| Missing Referrer-Policy header | low | 3/10 | 2 hours | IT/Security |
| Missing Permissions-Policy header | low | 3/10 | 2 hours | IT/Security |
| No terms of service or legal page found | medium | 5/10 | 4 hours | IT/Security |
| No visible company identity information | low | 3/10 | 1 hours | Marketing Ops |
| No skip-navigation link found | low | 3/10 | 2 hours | Web/CMS |
| No analytics tracking detected | critical | 9/10 | 3 hours | Data Team |
Categories down, severities across. Cell intensity scales with finding count.
| Critical | High | Medium | Low | Info | Total | |
|---|---|---|---|---|---|---|
| Performance and Core Web Vitals | 0 | 0 | 2 | 0 | 0 | 2 |
| SEO health | 0 | 1 | 2 | 2 | 0 | 5 |
| AI discovery readiness | 0 | 0 | 1 | 0 | 0 | 1 |
| Conversion readiness | 0 | 2 | 0 | 0 | 0 | 2 |
| Trust and security | 0 | 0 | 3 | 4 | 0 | 7 |
| Accessibility | 0 | 0 | 0 | 1 | 0 | 1 |
| Tracking and data | 1 | 0 | 0 | 0 | 0 | 1 |
CrUX field evidence records public, real-user p75 Core Web Vitals. Lighthouse lab evidence is a controlled diagnostic run. Lab Total Blocking Time is not a Core Web Vital and is not field INP. Deterministic scoring may use this evidence; this display does not apply any additional score or grade adjustment.
Each category is scored out of 100 and contributes to the overall grade by its weight. The rationale explains what moved each score.
| Category | Grade | Score | Weight | Confidence | Why |
|---|---|---|---|---|---|
| Performance and Core Web Vitals | B | 88 | 16% | Medium | Public field Core Web Vitals were unavailable; no points were lost for missing CrUX coverage. Lighthouse lab diagnostics were unavailable; no lab deduction was applied. Images are not served in modern formats. Page measurably overflows a phone viewport. |
| SEO health | C | 67 | 18% | Medium | Title tags are suboptimal length. Meta descriptions are suboptimal length. Pages are missing canonical tags. Internal linking is sparse. Missing Organisation structured data. |
| AI discovery readiness | A | 92 | 14% | Medium | No crawler-specific policy from crawler-purpose-matrix-v1-2026-07-12 was declared. This is informational and does not affect the score. No llms.txt proposal file was detected. The file is optional and experimental, and Google documents no Search visibility or ranking effect; no score or recommendation is affected. The answer-first paragraph check was skipped: fewer than 10 paragraphs were available to sample. No content date metadata found anywhere on the site. No citation-style source links (<cite> elements or citation-worded links) were observed in the sampled pages. This is a factual observation, not a quality score. |
| Conversion readiness | C | 70 | 18% | High | No high-intent call-to-action for this type of site. No pricing information or honest expectation-setting found. |
| Trust and security | D | 58 | 14% | Medium | Missing Content-Security-Policy header. Missing X-Frame-Options protection. Missing X-Content-Type-Options header. Missing Referrer-Policy header. Missing Permissions-Policy header. No terms of service or legal page found. No visible company identity information. |
| Accessibility | A | 96 | 12% | Medium | No skip-navigation link found. Axe-core rendered accessibility evidence was unavailable; no points were lost for missing automation coverage. Rendered keyboard, reflow and target-size smoke evidence was unavailable; no points were lost for missing smoke-test coverage. |
| Tracking and data | C | 75 | 8% | High | No analytics tracking detected. |
High-leverage changes that don't need a project plan. Effort figures are indicative. Copy any card as ticket text with one click.
Prioritised by severity, impact, effort, confidence and simple dependency order. Owner suggestions are heuristic; adjust to your team. Effort figures are indicative.
plus 6 further items, prioritised in the findings table
Search, filter, sort and expand findings. Results update without leaving this report.
19 findings shown after filtering and sorting.
| Owner | ||||||||
|---|---|---|---|---|---|---|---|---|
| Critical | No analytics tracking detected Specialist | Tracking and data | Data Team | 9/10 | 3h | |||
| High | Missing Organisation structured data DIY | SEO health | Web/CMS | 7/10 | 3h | |||
| High | No high-intent call-to-action for this type of site Specialist | Conversion readiness | Marketing Ops | 7/10 | 4h | |||
| High | No pricing information or honest expectation-setting found Specialist | Conversion readiness | Marketing Ops | 7/10 | 4h | |||
| Medium | Images are not served in modern formats DIY | Performance and Core Web Vitals | Web/CMS | 5/10 | 4h | |||
| Medium | Page measurably overflows a phone viewport DIY | Performance and Core Web Vitals | Web/CMS | 5/10 | 2h | |||
| Medium | Pages are missing canonical tags DIY | SEO health | Web/CMS | 5/10 | 4h | |||
| Medium | Internal linking is sparse DIY | SEO health | Marketing Ops | 5/10 | 4h | |||
| Medium | No content date metadata found anywhere on the site DIY | AI discovery readiness | Web/CMS | 5/10 | 2h | |||
| Medium | Missing Content-Security-Policy header Specialist | Trust and security | IT/Security | 5/10 | 2h | |||
| Medium | Missing X-Frame-Options protection Specialist | Trust and security | IT/Security | 5/10 | 2h | |||
| Medium | No terms of service or legal page found Specialist | Trust and security | IT/Security | 5/10 | 4h | |||
| Low | Title tags are suboptimal length DIY | SEO health | Web/CMS | 3/10 | 1h | |||
| Low | Meta descriptions are suboptimal length DIY | SEO health | Web/CMS | 3/10 | 1h | |||
| Low | Missing X-Content-Type-Options header Specialist | Trust and security | IT/Security | 3/10 | 2h | |||
| Low | Missing Referrer-Policy header Specialist | Trust and security | IT/Security | 3/10 | 2h | |||
| Low | Missing Permissions-Policy header Specialist | Trust and security | IT/Security | 3/10 | 2h | |||
| Low | No visible company identity information DIY | Trust and security | Marketing Ops | 3/10 | 1h | |||
| Low | No skip-navigation link found DIY | Accessibility | Web/CMS | 3/10 | 2h |
These items are actionable but non-scored. They are not defects, do not enter the fix basket, and do not affect the roadmap or commercial estimate.
Search, filter, sort and expand opportunities. Results update without leaving this report.
2 opportunities shown after filtering and sorting.
| Owner | ||||||||
|---|---|---|---|---|---|---|---|---|
| Info | Possible content-coverage gaps against homepage offerings (hypothesis only) | AI discovery readiness | Marketing Ops | Non-scored | Not estimated | |||
| Info | No lead capture mechanism found | Conversion readiness | Marketing Ops | Non-scored | Not estimated |
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