Synthetic website audit report
C
Plan
Quick wins
Ship these in the next two hours each
High-leverage changes that don't need a project plan. Effort figures are indicative. Copy any card as ticket text with one click.
~2h
Page measurably overflows a phone viewport
https://northstar-components.example/ was rendered at a 390px phone viewport and its document measured 48px wider than the viewport, forcing horizontal scrolling on mobile.
Web/CMS
~2h
No content date metadata found anywhere on the site
No published/modified date metadata (article:published_time, article:modified_time, <time datetime>, or Last-Modified header) was found on any analysed page. Readers and automated parsers therefore have no explicit machine-readable freshness signal; this does not establish how any model will judge the content.
Web/CMS
~2h
Missing Content-Security-Policy header
No Content-Security-Policy header is set, so the browser has no allowlist restricting which scripts and resources may load, weakening XSS protection.
IT/Security
~2h
Missing X-Frame-Options protection
Neither X-Frame-Options nor a CSP frame-ancestors directive is present, so the site can be framed by other origins (a clickjacking risk).
IT/Security
~1h
Title tags are suboptimal length
1 page(s) have a title under 30 or over 60 characters, so they may be truncated or under-descriptive in search results. Affected: https://northstar-components.example/. The observed value is 20 characters; 30-60 is the soft guideline. These lengths are soft SEO guidelines, not hard rules: search engines index pages outside these ranges, so treat this as tuning guidance rather than a defect.
Web/CMS
~1h
Meta descriptions are suboptimal length
1 page(s) have a meta description under 120 or over 160 characters, so it may be truncated or too thin in search results. Affected: https://northstar-components.example/. The observed value is 69 characters; 120-160 is the soft guideline. These lengths are soft SEO guidelines, not hard rules: search engines index pages outside these ranges, so treat this as tuning guidance rather than a defect.
Web/CMS
Roadmap
30 / 60 / 90 day plan
Prioritised by severity, impact, effort, confidence and simple dependency order. Owner suggestions are heuristic; adjust to your team. Effort figures are indicative.
Next 30 days
6Critical and high-impact items first
No verified analytics, tag-management or CRM-marketing measurement beacon was observed on the public site. Static tag signatures alone are treated as detected technology, not proof of healthy measurement.
Why now: critical severity with roughly 3h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the critical risk described by "No analytics tracking detected", protecting an impact score of 9/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
No Organization JSON-LD was found anywhere on the analysed pages. This schema can provide search engines with explicit organisation details. It is an optional machine-readable enhancement; eligibility for any Google Search feature depends on that feature's current official requirements and is never guaranteed.
Why now: high severity with roughly 3h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the high risk described by "Missing Organisation structured data", protecting an impact score of 7/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
CTAs were found, but none match the high-intent actions expected for a brochure site (get in touch, contact us, enquire, email us). Visitors ready to act have no clear path.
Why now: high severity with roughly 4h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the high risk described by "No high-intent call-to-action for this type of site", protecting an impact score of 7/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
For a brochure site, neither pricing numbers nor an honest expectation-setting path (a described quote process, a starting price, or a typical range) was found. A bare "Contact us" gives prospective buyers no useful expectation about cost or process.
Why now: high severity with roughly 4h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the high risk described by "No pricing information or honest expectation-setting found", protecting an impact score of 7/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
https://northstar-components.example/ was rendered at a 390px phone viewport and its document measured 48px wider than the viewport, forcing horizontal scrolling on mobile.
Why now: medium severity with roughly 2h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the medium risk described by "Page measurably overflows a phone viewport", protecting an impact score of 5/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
No published/modified date metadata (article:published_time, article:modified_time, <time datetime>, or Last-Modified header) was found on any analysed page. Readers and automated parsers therefore have no explicit machine-readable freshness signal; this does not establish how any model will judge the content.
Why now: medium severity with roughly 2h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the medium risk described by "No content date metadata found anywhere on the site", protecting an impact score of 5/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
Days 31–60
3Medium-impact follow-ups
No Content-Security-Policy header is set, so the browser has no allowlist restricting which scripts and resources may load, weakening XSS protection.
Why now: medium severity with roughly 2h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the medium risk described by "Missing Content-Security-Policy header", protecting an impact score of 5/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
Neither X-Frame-Options nor a CSP frame-ancestors directive is present, so the site can be framed by other origins (a clickjacking risk).
Why now: medium severity with roughly 2h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the medium risk described by "Missing X-Frame-Options protection", protecting an impact score of 5/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
On https://northstar-components.example/, over half of images (1 of 1) are JPEG/PNG with no WebP/AVIF alternative via srcset or <picture>.
Why now: medium severity with roughly 4h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the medium risk described by "Images are not served in modern formats", protecting an impact score of 5/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
Days 61–90
6Cleanup and longer-running work
1 page(s) have a title under 30 or over 60 characters, so they may be truncated or under-descriptive in search results. Affected: https://northstar-components.example/. The observed value is 20 characters; 30-60 is the soft guideline. These lengths are soft SEO guidelines, not hard rules: search engines index pages outside these ranges, so treat this as tuning guidance rather than a defect.
Why now: low severity with roughly 1h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the low risk described by "Title tags are suboptimal length", protecting an impact score of 3/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
1 page(s) have a meta description under 120 or over 160 characters, so it may be truncated or too thin in search results. Affected: https://northstar-components.example/. The observed value is 69 characters; 120-160 is the soft guideline. These lengths are soft SEO guidelines, not hard rules: search engines index pages outside these ranges, so treat this as tuning guidance rather than a defect.
Why now: low severity with roughly 1h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the low risk described by "Meta descriptions are suboptimal length", protecting an impact score of 3/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
No company registration number, VAT number, or physical address was found anywhere on the analysed pages. Visible company identity helps visitors understand who operates the site; this is usually a one-line omission rather than a decision.
Why now: low severity with roughly 1h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the low risk described by "No visible company identity information", protecting an impact score of 3/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
Fewer than half of the analysed pages (0 of 1) have a <link rel="canonical">, which risks duplicate-content ambiguity for search engines.
Why now: medium severity with roughly 4h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the medium risk described by "Pages are missing canonical tags", protecting an impact score of 5/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
Pages average 1 inbound internal links each (sparse is 1-2.9).
Why now: medium severity with roughly 4h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the medium risk described by "Internal linking is sparse", protecting an impact score of 5/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
No terms of service or legal page was discoverable on the site, and no terms/legal link was found on the homepage. Most businesses need this to set the contractual basis for using the site or service.
Why now: medium severity with roughly 4h indicative effort; prioritised before lower-confidence or lower-impact work.
Outcome: Reduce or remove the medium risk described by "No terms of service or legal page found", protecting an impact score of 5/10.
Verify: Re-run SpotCheck and confirm this finding is resolved or materially reduced.
plus 6 further items, prioritised in the findings table
Findings
Audience read-out
Showing all findings across every owner. Pick a tab above to retell the same audit through one role's lens.
Findings
21 of 21 findings shown
Search, filter, sort and expand findings. Results update without leaving this report.
21 findings shown after filtering and sorting.
Severity
Category
Owner
Fix type
Kind
| Owner | ||||||||
|---|---|---|---|---|---|---|---|---|
| Critical | No analytics tracking detected Specialist | Tracking and data | Data Team | 9/10 | 3h | |||
| High | Missing Organisation structured data DIY | SEO health | Web/CMS | 7/10 | 3h | |||
| High | No high-intent call-to-action for this type of site Specialist | Conversion readiness | Marketing Ops | 7/10 | 4h | |||
| High | No pricing information or honest expectation-setting found Specialist | Conversion readiness | Marketing Ops | 7/10 | 4h | |||
| Medium | Images are not served in modern formats DIY | Performance and Core Web Vitals | Web/CMS | 5/10 | 4h | |||
| Medium | Page measurably overflows a phone viewport DIY | Performance and Core Web Vitals | Web/CMS | 5/10 | 2h | |||
| Medium | Pages are missing canonical tags DIY | SEO health | Web/CMS | 5/10 | 4h | |||
| Medium | Internal linking is sparse DIY | SEO health | Marketing Ops | 5/10 | 4h | |||
| Medium | No content date metadata found anywhere on the site DIY | AI discovery readiness | Web/CMS | 5/10 | 2h | |||
| Medium | Missing Content-Security-Policy header Specialist | Trust and security | IT/Security | 5/10 | 2h | |||
| Medium | Missing X-Frame-Options protection Specialist | Trust and security | IT/Security | 5/10 | 2h | |||
| Medium | No terms of service or legal page found Specialist | Trust and security | IT/Security | 5/10 | 4h | |||
| Low | Title tags are suboptimal length DIY | SEO health | Web/CMS | 3/10 | 1h | |||
| Low | Meta descriptions are suboptimal length DIY | SEO health | Web/CMS | 3/10 | 1h | |||
| Low | Missing X-Content-Type-Options header Specialist | Trust and security | IT/Security | 3/10 | 2h | |||
| Low | Missing Referrer-Policy header Specialist | Trust and security | IT/Security | 3/10 | 2h | |||
| Low | Missing Permissions-Policy header Specialist | Trust and security | IT/Security | 3/10 | 2h | |||
| Low | No visible company identity information DIY | Trust and security | Marketing Ops | 3/10 | 1h | |||
| Low | No skip-navigation link found DIY | Accessibility | Web/CMS | 3/10 | 2h | |||
| Info | Possible content-coverage gaps against homepage offerings (hypothesis only) | AI discovery readiness | Marketing Ops | Non-scored | Not estimated | |||
| Info | No lead capture mechanism found | Conversion readiness | Marketing Ops | Non-scored | Not estimated |
Critical
Missing Organisation structured data
No high-intent call-to-action for this type of site
No pricing information or honest expectation-setting found
Images are not served in modern formats
Page measurably overflows a phone viewport
Pages are missing canonical tags
Internal linking is sparse
No content date metadata found anywhere on the site
Missing Content-Security-Policy header
Missing X-Frame-Options protection
No terms of service or legal page found
Title tags are suboptimal length
Meta descriptions are suboptimal length
Missing X-Content-Type-Options header
Missing Referrer-Policy header
Missing Permissions-Policy header
No visible company identity information
No skip-navigation link found
Possible content-coverage gaps against homepage offerings (hypothesis only)
No lead capture mechanism found
Category radar
Where this site stands
Higher is better. The shaded shape is this site; the dashed line is the portfolio median for brochure websites SpotCheck has audited.
Strongest category: Accessibility at 96/100. Lowest category: Trust and security at 58/100. A reliable compatible benchmark is not available for this chart.
This site
View category radar data
| Category | This site |
|---|---|
| Performance and Core Web Vitals | 88/100 |
| SEO health | 67/100 |
| AI discovery readiness | 92/100 |
| Conversion readiness | 70/100 |
| Trust and security | 58/100 |
| Accessibility | 96/100 |
| Tracking and data | 75/100 |
Benchmark values appear only for compatible cohorts with enough retained audits to be reliable.
Severity heatmap
Where the fire is
Categories down, severities across. Cell intensity scales with finding count.
| Critical | High | Medium | Low | Info | Total | |
|---|---|---|---|---|---|---|
| Performance and Core Web Vitals | 0 | 0 | 2 | 0 | 0 | 2 |
| SEO health | 0 | 1 | 2 | 2 | 0 | 5 |
| AI discovery readiness | 0 | 0 | 1 | 0 | 1 | 2 |
| Conversion readiness | 0 | 2 | 0 | 0 | 1 | 3 |
| Trust and security | 0 | 0 | 3 | 4 | 0 | 7 |
| Accessibility | 0 | 0 | 0 | 1 | 0 | 1 |
| Tracking and data | 1 | 0 | 0 | 0 | 0 | 1 |
Context
Category breakdown
How the grade is made up
Each category is scored out of 100 and contributes to the overall grade by its weight. The rationale explains what moved each score.
| Category | Grade | Score | Weight | Confidence | Why |
|---|---|---|---|---|---|
| Performance and Core Web Vitals | B | 88 | 16% | Medium | Public field Core Web Vitals were unavailable; no points were lost for missing CrUX coverage. Lighthouse lab diagnostics were unavailable; no lab deduction was applied. Images are not served in modern formats. Page measurably overflows a phone viewport. |
| SEO health | C | 67 | 18% | Medium | Title tags are suboptimal length. Meta descriptions are suboptimal length. Pages are missing canonical tags. Internal linking is sparse. Missing Organisation structured data. |
| AI discovery readiness | A | 92 | 14% | Medium | No crawler-specific policy from crawler-purpose-matrix-v1-2026-07-12 was declared. This is informational and does not affect the score. No llms.txt proposal file was detected. The file is optional and experimental, and Google documents no Search visibility or ranking effect; no score or recommendation is affected. The answer-first paragraph check was skipped: fewer than 10 paragraphs were available to sample. No content date metadata found anywhere on the site. No citation-style source links (<cite> elements or citation-worded links) were observed in the sampled pages. This is a factual observation, not a quality score. |
| Conversion readiness | C | 70 | 18% | High | No high-intent call-to-action for this type of site. No pricing information or honest expectation-setting found. |
| Trust and security | D | 58 | 14% | Medium | Missing Content-Security-Policy header. Missing X-Frame-Options protection. Missing X-Content-Type-Options header. Missing Referrer-Policy header. Missing Permissions-Policy header. No terms of service or legal page found. No visible company identity information. |
| Accessibility | A | 96 | 12% | Medium | No skip-navigation link found. Axe-core rendered accessibility evidence was unavailable; no points were lost for missing automation coverage. Rendered keyboard, reflow and target-size smoke evidence was unavailable; no points were lost for missing smoke-test coverage. |
| Tracking and data | C | 75 | 8% | High | No analytics tracking detected. |
Impact × Effort
Where to focus
Each dot is a finding. Top-left means quick wins and top-right means strategic projects. Use the chart or the finding controls below to jump to a finding.
12 plotted findings look like quick wins. Highest plotted impact: No analytics tracking detected, 9/10 impact and about 3 hours.
Findings in the chart
- 5/10 impact, about 4 hours, Web/CMS
- 5/10 impact, about 2 hours, Web/CMS
- 3/10 impact, about 1 hours, Web/CMS
- 3/10 impact, about 1 hours, Web/CMS
- 5/10 impact, about 4 hours, Web/CMS
- 5/10 impact, about 4 hours, Marketing Ops
- 7/10 impact, about 3 hours, Web/CMS
- 5/10 impact, about 2 hours, Web/CMS
- 7/10 impact, about 4 hours, Marketing Ops
- 7/10 impact, about 4 hours, Marketing Ops
- 5/10 impact, about 2 hours, IT/Security
- 5/10 impact, about 2 hours, IT/Security
- 3/10 impact, about 2 hours, IT/Security
- 3/10 impact, about 2 hours, IT/Security
- 3/10 impact, about 2 hours, IT/Security
- 5/10 impact, about 4 hours, IT/Security
- 3/10 impact, about 1 hours, Marketing Ops
- 3/10 impact, about 2 hours, Web/CMS
- 9/10 impact, about 3 hours, Data Team
View impact and effort data
| Finding | Severity | Impact | Effort | Owner |
|---|---|---|---|---|
| Images are not served in modern formats | medium | 5/10 | 4 hours | Web/CMS |
| Page measurably overflows a phone viewport | medium | 5/10 | 2 hours | Web/CMS |
| Title tags are suboptimal length | low | 3/10 | 1 hours | Web/CMS |
| Meta descriptions are suboptimal length | low | 3/10 | 1 hours | Web/CMS |
| Pages are missing canonical tags | medium | 5/10 | 4 hours | Web/CMS |
| Internal linking is sparse | medium | 5/10 | 4 hours | Marketing Ops |
| Missing Organisation structured data | high | 7/10 | 3 hours | Web/CMS |
| No content date metadata found anywhere on the site | medium | 5/10 | 2 hours | Web/CMS |
| No high-intent call-to-action for this type of site | high | 7/10 | 4 hours | Marketing Ops |
| No pricing information or honest expectation-setting found | high | 7/10 | 4 hours | Marketing Ops |
| Missing Content-Security-Policy header | medium | 5/10 | 2 hours | IT/Security |
| Missing X-Frame-Options protection | medium | 5/10 | 2 hours | IT/Security |
| Missing X-Content-Type-Options header | low | 3/10 | 2 hours | IT/Security |
| Missing Referrer-Policy header | low | 3/10 | 2 hours | IT/Security |
| Missing Permissions-Policy header | low | 3/10 | 2 hours | IT/Security |
| No terms of service or legal page found | medium | 5/10 | 4 hours | IT/Security |
| No visible company identity information | low | 3/10 | 1 hours | Marketing Ops |
| No skip-navigation link found | low | 3/10 | 2 hours | Web/CMS |
| No analytics tracking detected | critical | 9/10 | 3 hours | Data Team |
Critical High Medium Low Info
Site classification
brochure
high confidence · deterministic · website-site-classifier-v2
Fired signals (1)
- Product information with a contact route and no transaction flow
Public field and Lighthouse lab evidence
Performance measurements
CrUX field evidence records public, real-user p75 Core Web Vitals. Lighthouse lab evidence is a controlled diagnostic run. Lab Total Blocking Time is not a Core Web Vital and is not field INP. Deterministic scoring may use this evidence; this display does not apply any additional score or grade adjustment.
- Latest capture
- Not supplied
- Guidance reviewed 12 Jul 2026
Field evidence
Chrome UX Report Core Web Vitals
No public CrUX request was recorded for this run.
Lab evidence
PageSpeed Insights and Lighthouse
No Lighthouse lab request was recorded for this run.
AI visual review
Visual review coverage
Synthetic fixture. No screenshot or model review is required.
MethodHow this was scored
Coverage, evidence and the deterministic rule trail. Closed by default so the results stay in front.
Assessment boundaries
What this report measures
Wholly synthetic golden fixture. Wholly synthetic fixture. No customer or anonymised production data is used.
- Configuration and implementation health
- 77/100, grade C, across 7 categories.
- Observed business performance
- Not measured. This report makes no revenue, conversion, traffic or commercial-performance judgement from configuration evidence.
- Evidence coverage
- 5 of 6 sources succeeded; 7 of 7 categories were assessed.
Public evidence limits. SpotCheck cannot know traffic volume, organic or keyword positions, backlink authority, market share, conversion performance or all-assistant share of voice from this audit. No third-party analytics or search account connection is required. Policy spotcheck-public-claims-v2.
Public evidence sources
- Direct public HTTP fetch (observed, observed public HTTP responses). complete: Submitted origin and validated crawl-scope pages. Captured 22/06/2026, 10:30:00; freshness current as at 22/06/2026, 10:30:00.
- Chrome UX Report API (measured, p75 LCP, INP and CLS field metrics). unavailable: Bounded URL and origin field-metric requests. Captured not available; freshness unknown as at 22/06/2026, 10:30:00.
- PageSpeed Insights API / Lighthouse (measured, controlled lab metrics and audit scores). unavailable: Bounded mobile and desktop lab requests. Captured not available; freshness unknown as at 22/06/2026, 10:30:00.
Method and source proof
How this assessment was produced
Each deterministic rule records its outcome and the evidence it used. Checks that could not run are omitted here rather than shown as errors; they never count as a pass and never lower the score. The coverage summary above accounts for those gaps.
- Audit type
- Website
- Scored at
- 22 Jun 2026, 10:30 UTC
- Methodology
spotcheck-methodology-v2- Rule registry
deterministic-rule-registry-v2- Scorer
website-scorer-v16-rendered-instrumentation- Assessment basis
website-score-evidence-v1- Headline result
- 77/100, grade C
- Evidence ledger
deterministic-evidence-ledger-v2- Ledger digest
2181a4ec2bd835caf4c70a0189af961cd56ebe372ad26073c72f9f656cd05a8a
Recorded rule outcomes
- 55Passes
- 21Fails
- 19Unavailable
- 10Not applicable
- 0Errors
Category scoring basis
- web accessibility12% weight96/100, grade A
- web ai visibility14% weight92/100, grade A
- web conversion18% weight70/100, grade C
- web performance16% weight88/100, grade B
- web seo18% weight67/100, grade C
- web tracking8% weight75/100, grade C
- web trust14% weight58/100, grade D
PassFAQ context
Inspect a bounded sample of visible FAQ question-and-answer pairs without judging factual accuracy.
- Rule ID
website.check.conversion.faq-context.v1- Taxonomy
- manual verification (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.conversion.faq-context.v1, non-scored context- Score authority
- Non-scored, zero permitted impact
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Faq pairs reviewed: 0.
- Decision boundary
- Non-scored context only; FAQ presence, absence, schema, pair count and answer length never deduct.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
FailPrimary call-to-action14 point deduction
Compare visible calls to action with the deterministic vocabulary for the classified site type.
- Rule ID
website.check.conversion.primary-cta.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.conversion.primary-cta.v1, available evidence required- Score authority
- Scored, capped at 20 points per finding and 20 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Meaningful cta count: 1; High intent present: no; Homepage high intent present: no; Site type: brochure.
- Decision boundary
- Deduct when no meaningful CTA exists, no site-type high-intent CTA exists, or the homepage lacks a high-intent CTA.
- Structured proof
- 2 of 2 sources available; 1 finding, 14 point impact
Evidence references
Related findings
PassConversion form length
Count visible fields in conversion-relevant forms across the bounded page sample.
- Rule ID
website.check.conversion.form-length.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.conversion.form-length.v1, available evidence required- Score authority
- Scored, capped at 5 points per finding and 5 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Maximum contextual conversion form fields: 0; Rating: Pass; Ignored long non conversion forms: no; Maximum observed fields: 0; Offending purpose: none; Purpose counts: none; Threshold: 0; Total forms: 0.
- Decision boundary
- Deduct when any observed conversion form has more than 7 visible fields.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassConversion form validation cues
Classify observed form purpose and inspect required-state, autocomplete and error-association cues without submitting the form.
- Rule ID
website.check.conversion.form-validation-cues.v1- Taxonomy
- defect (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.conversion.form-validation-cues.v1, available evidence required- Score authority
- Scored, capped at 8 points per finding and 8 points per audit
- Method authority
- Web Content Accessibility Guidelines 2.2, reviewed 12/07/2026
- Observed result
- Conversion form validation issue count: 0; Rating: Pass; Affected: 0; Applicable fields: 0; Applicable forms: 0; Autocomplete issues: 0; Error association issues: 0; Forms missing confirmation expectation: 0; Labelled applicable fields: 0; Required state issues: 0; Safe invalid probe: dom_only_no_submission; Unlabelled applicable fields: 0.
- Decision boundary
- Deduct once when a conversion-relevant form field has incomplete deterministic validation cues; search and filter forms are excluded.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassConversion form destination security
Inspect declared form actions for HTTPS and disclosed third-party destinations without sending data.
- Rule ID
website.check.conversion.form-destination-security.v1- Taxonomy
- technical risk (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.conversion.form-destination-security.v1, available evidence required- Score authority
- Scored, capped at 8 points per finding and 8 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Conversion form destination issue count: 0; Rating: Pass; Affected: 0; Applicable forms: 0; External undisclosed actions: 0; Insecure actions: 0; Purpose counts: none; Submission attempted: no.
- Decision boundary
- Deduct once when a conversion-relevant form posts to HTTP or to an undisclosed third-party HTTPS destination.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
FailPricing expectation16 point deduction
Inspect homepage and discovered pricing content for numbers or deterministic expectation-setting language.
- Rule ID
website.check.conversion.pricing-expectation.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- b2b leadgen, ecommerce, saas selfserve, local business, brochure, unknown; all page roles; registered predicate
- Evidence predicate
website.check.conversion.pricing-expectation.v1, available evidence required- Score authority
- Scored, capped at 16 points per finding and 16 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Pricing expectation satisfied: no; Currency detected: unknown; Has expectation: no; Has numbers: no; Has pricing page: no; Has structured offer price: no; Pricing tier: none; Site type: brochure.
- Decision boundary
- Deduct when the site-type-specific pricing or expectation criterion is not met; content publishers are not applicable.
- Structured proof
- 3 of 3 sources available; 1 finding, 16 point impact
Evidence references
Related findings
FailLead-capture presence
Inspect the bounded rendered-preferred page sample for forms, newsletters or gated resources.
- Rule ID
website.check.conversion.lead-capture-presence.v1- Taxonomy
- growth opportunity (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.conversion.lead-capture-presence.v1, non-scored context- Score authority
- Non-scored, zero permitted impact
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Lead capture present: no; Has email form: no; Has gated resource: no; Has newsletter: no.
- Decision boundary
- Report a non-scored growth opportunity when no lead-capture mechanism is observed.
- Structured proof
- 2 of 2 sources available; 1 finding, 0 point impact
Evidence references
PassLead-magnet gating
Compare downloadable-resource signals with observed email/newsletter capture.
- Rule ID
website.check.conversion.lead-magnet-gating.v1- Taxonomy
- growth opportunity (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.conversion.lead-magnet-gating.v1, non-scored context- Score authority
- Non-scored, zero permitted impact
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Ungated downloadable present: no; Capture present: no; Downloadable present: no.
- Decision boundary
- Report a non-scored growth opportunity when a downloadable resource is observed without a form or newsletter capture path.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassSpotCheckBot robots policy
Record whether effective robots rules prevent the audit crawler from crawling beyond the submitted page.
- Rule ID
website.check.seo.spotcheckbot-policy.v1- Taxonomy
- manual verification (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.spotcheckbot-policy.v1, non-scored context- Score authority
- Non-scored, zero permitted impact
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Spotcheckbot root blocked: no.
- Decision boundary
- Non-scored coverage signal when SpotCheckBot is blocked; this does not infer another crawler's policy.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
Passrobots.txt presence
Check the conventional robots.txt location.
- Rule ID
website.check.seo.robots-presence.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.robots-presence.v1, available evidence required- Score authority
- Scored, capped at 6 points per finding and 6 points per audit
- Method authority
- Google Search crawling and indexing documentation, reviewed 12/07/2026
- Observed result
- Robots txt found: yes.
- Decision boundary
- Deduct when robots.txt is not found.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassPartial robots coverage
Count discovered pages skipped because the audit crawler was disallowed.
- Rule ID
website.check.seo.robots-partial-coverage.v1- Taxonomy
- manual verification (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.robots-partial-coverage.v1, non-scored context- Score authority
- Non-scored, zero permitted impact
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Robots skipped page count: 0.
- Decision boundary
- Non-scored coverage signal when one or more discovered pages are skipped by robots policy.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassXML sitemap
Check conventional and robots-declared sitemap evidence and validate the XML root.
- Rule ID
website.check.seo.sitemap.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.sitemap.v1, available evidence required- Score authority
- Scored, capped at 10 points per finding and 10 points per audit
- Method authority
- Google Search crawling and indexing documentation, reviewed 12/07/2026
- Observed result
- Valid sitemap available: yes; Declared count: 1; Sitemap found: yes; Sitemap valid: yes.
- Decision boundary
- Deduct when no sitemap is found, or when a found sitemap has no valid urlset or sitemapindex root.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassHomepage indexability
Inspect homepage meta robots and X-Robots-Tag evidence.
- Rule ID
website.check.seo.homepage-noindex.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; homepage; registered predicate
- Evidence predicate
website.check.seo.homepage-noindex.v1, available evidence required- Score authority
- Scored, capped at 25 points per finding and 25 points per audit
- Method authority
- Google Search crawling and indexing documentation, reviewed 12/07/2026
- Observed result
- Homepage noindex present: no.
- Decision boundary
- Deduct when the homepage carries a noindex directive.
- Structured proof
- 2 of 2 sources available; 0 findings, 0 point impact
Evidence references
PassContent-page indexability
Inspect non-homepage, non-utility pages for noindex directives.
- Rule ID
website.check.seo.content-noindex.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.content-noindex.v1, available evidence required- Score authority
- Scored, capped at 16 points per finding and 16 points per audit
- Method authority
- Google Search crawling and indexing documentation, reviewed 12/07/2026
- Observed result
- Content noindex page count: 0.
- Decision boundary
- Deduct once per bounded audit when one or more content pages carry noindex.
- Structured proof
- 2 of 2 sources available; 0 findings, 0 point impact
Evidence references
FailCanonical coverage8 point deduction
Measure canonical-tag coverage across parseable deep pages.
- Rule ID
website.check.seo.canonical-coverage.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.canonical-coverage.v1, available evidence required- Score authority
- Scored, capped at 8 points per finding and 8 points per audit
- Method authority
- Google Search crawling and indexing documentation, reviewed 12/07/2026
- Observed result
- Canonical coverage: 0 of 1.
- Decision boundary
- Deduct when fewer than 50% of parseable pages have a canonical tag.
- Structured proof
- 1 of 1 sources available; 1 finding, 8 point impact
Evidence references
Related findings
PassCanonical target
Compare each observed canonical path with its page path.
- Rule ID
website.check.seo.canonical-target.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.canonical-target.v1, available evidence required- Score authority
- Scored, capped at 12 points per finding and 12 points per audit
- Method authority
- Google Search crawling and indexing documentation, reviewed 12/07/2026
- Observed result
- Unexpected canonical target count: 0.
- Decision boundary
- Deduct when one or more canonicals resolve to an unexpected cross-page path that is not a parameter or pagination variant.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassSitemap URL state
Compare sampled sitemap URLs with status, redirect, robots and noindex evidence.
- Rule ID
website.check.seo.sitemap-url-state.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.sitemap-url-state.v1, available evidence required- Score authority
- Scored, capped at 10 points per finding and 10 points per audit
- Method authority
- Google Search crawling and indexing documentation, reviewed 12/07/2026
- Observed result
- Problematic sitemap url count: 0.
- Decision boundary
- Deduct when sampled sitemap URLs redirect, fail, are blocked or carry unexpected noindex.
- Structured proof
- 2 of 2 sources available; 0 findings, 0 point impact
Evidence references
PassTitle-tag presence
Count analysed pages with an empty or absent title.
- Rule ID
website.check.seo.title-presence.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.title-presence.v1, available evidence required- Score authority
- Scored, capped at 20 points per finding and 20 points per audit
- Method authority
- Google Search crawling and indexing documentation, reviewed 12/07/2026
- Observed result
- Missing title page count: 0.
- Decision boundary
- Deduct 8 points per affected page, capped at 20.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
FailTitle-tag length2 point deduction
Measure title length on analysed pages.
- Rule ID
website.check.seo.title-length.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.title-length.v1, available evidence required- Score authority
- Scored, capped at 10 points per finding and 10 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Affected page count: 1; Affected: 1.
- Decision boundary
- Deduct 2 points per title outside the 30 to 60 character guideline, capped at 10.
- Structured proof
- 1 of 1 sources available; 1 finding, 2 point impact
Evidence references
Related findings
PassDuplicate titles
Group normalised title text across analysed pages.
- Rule ID
website.check.seo.title-duplicates.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.title-duplicates.v1, available evidence required- Score authority
- Scored, capped at 6 points per finding and 6 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Duplicate title group count: 0.
- Decision boundary
- Deduct when at least one title value is shared by 2 or more pages.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassMeta-description presence
Count analysed pages without a meta description.
- Rule ID
website.check.seo.meta-presence.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.meta-presence.v1, available evidence required- Score authority
- Scored, capped at 12 points per finding and 12 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Missing meta description page count: 0.
- Decision boundary
- Deduct 3 points per affected page, capped at 12.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
FailMeta-description length1 point deduction
Measure meta-description length on analysed pages.
- Rule ID
website.check.seo.meta-length.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.meta-length.v1, available evidence required- Score authority
- Scored, capped at 6 points per finding and 6 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Affected page count: 1; Affected: 1.
- Decision boundary
- Deduct 1 point per description outside the 120 to 160 character guideline, capped at 6.
- Structured proof
- 1 of 1 sources available; 1 finding, 1 point impact
Evidence references
Related findings
PassDuplicate meta descriptions
Group normalised meta-description text across analysed pages.
- Rule ID
website.check.seo.meta-duplicates.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.meta-duplicates.v1, available evidence required- Score authority
- Scored, capped at 4 points per finding and 4 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Duplicate meta group count: 0.
- Decision boundary
- Deduct when at least one meta-description value is shared by 2 or more pages.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassH1 presence
Count analysed pages without an H1.
- Rule ID
website.check.seo.h1-presence.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.h1-presence.v1, available evidence required- Score authority
- Scored, capped at 15 points per finding and 15 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Missing h1 page count: 0.
- Decision boundary
- Deduct 5 points per affected page, capped at 15.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassMultiple H1 headings
Count analysed pages with more than one H1.
- Rule ID
website.check.seo.h1-multiple.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.h1-multiple.v1, available evidence required- Score authority
- Scored, capped at 8 points per finding and 8 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Multiple h1 page count: 0.
- Decision boundary
- Deduct 2 points per affected page, capped at 8.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassImage alt-text coverage
Measure site-wide alt-text coverage across observed images.
- Rule ID
website.check.seo.alt-coverage.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.alt-coverage.v1, available evidence required- Score authority
- Scored, capped at 12 points per finding and 12 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Image alt text coverage: 1 of 1.
- Decision boundary
- Deduct 12 points below 50% coverage or 6 points from 50% to below 80%.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassStatic SEO-tag availability
Compare static and rendered title availability.
- Rule ID
website.check.seo.static-tag-availability.v1- Taxonomy
- manual verification (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.static-tag-availability.v1, non-scored context- Score authority
- Non-scored, zero permitted impact
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Critical tags static only unavailable: no.
- Decision boundary
- Non-scored availability signal when critical SEO tags appear only after client-side rendering.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassStatic and rendered SEO reconciliation
Compare static and rendered title, meta, headings, content, canonical, robots, links and structured data.
- Rule ID
website.check.seo.static-rendered-reconciliation.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.static-rendered-reconciliation.v1, available evidence required- Score authority
- Scored, capped at 8 points per finding and 8 points per audit
- Method authority
- Google Search crawling and indexing documentation, reviewed 12/07/2026
- Observed result
- Static rendered critical divergence count: 0.
- Decision boundary
- Deduct when static and rendered states conflict on indexability-critical tags; report progressive enhancement as context.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassInternal-link graph reliability
Compare static and rendered navigation evidence and reject all-page artefacts.
- Rule ID
website.check.seo.link-graph-reliability.v1- Taxonomy
- manual verification (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.link-graph-reliability.v1, non-scored context- Score authority
- Non-scored, zero permitted impact
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Static link graph reliable: yes; Rating: Available; Js rendered nav: no; Orphans indict all: no; Unreachable indict all: no.
- Decision boundary
- Non-scored unavailable result when JavaScript navigation or an all-page indictment makes the static graph unreliable.
- Structured proof
- 2 of 2 sources available; 0 findings, 0 point impact
Evidence references
FailInbound-link density8 point deduction
Measure average inbound internal links in the bounded graph.
- Rule ID
website.check.seo.inbound-density.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.inbound-density.v1, available evidence required- Score authority
- Scored, capped at 14 points per finding and 14 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Average inbound internal links: 1.
- Decision boundary
- Deduct 14 points below 1 average internal route into each page or 8 points from 1 to below 3.
- Structured proof
- 1 of 1 sources available; 1 finding, 8 point impact
Evidence references
Related findings
PassOrphan pages
Count graph nodes with no inbound internal links.
- Rule ID
website.check.seo.orphan-pages.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.orphan-pages.v1, available evidence required- Score authority
- Scored, capped at 15 points per finding and 15 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Orphan page count: 0; Affected: 0.
- Decision boundary
- Deduct 3 points per orphan page, capped at 15, when the graph is reliable.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassMaximum click depth
Measure the maximum link distance from the homepage.
- Rule ID
website.check.seo.click-depth.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.click-depth.v1, available evidence required- Score authority
- Scored, capped at 14 points per finding and 14 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Maximum click depth: 1.
- Decision boundary
- Deduct 14 points above 7 clicks or 8 points above 5 clicks.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassUnreachable pages
Count discovered pages not reachable from the homepage through internal links.
- Rule ID
website.check.seo.unreachable-pages.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.unreachable-pages.v1, available evidence required- Score authority
- Scored, capped at 15 points per finding and 15 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Unreachable page count: 0; Affected: 0.
- Decision boundary
- Deduct 5 points per unreachable page, capped at 15, when the graph is reliable.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
FailOrganisation structured data14 point deduction
Inspect parsed JSON-LD for Organization or applicable LocalBusiness types.
- Rule ID
website.check.seo.organisation-schema.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.organisation-schema.v1, available evidence required- Score authority
- Scored, capped at 14 points per finding and 14 points per audit
- Method authority
- Google Search crawling and indexing documentation, reviewed 12/07/2026
- Observed result
- Applicable organisation schema present: no; Local business applicable: no.
- Decision boundary
- Deduct when no applicable organisation schema is observed.
- Structured proof
- 2 of 2 sources available; 1 finding, 14 point impact
Evidence references
Related findings
PassMalformed structured data
Count malformed non-FAQ JSON-LD blocks.
- Rule ID
website.check.seo.malformed-jsonld.v1- Taxonomy
- defect (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.malformed-jsonld.v1, available evidence required- Score authority
- Scored, capped at 12 points per finding and 12 points per audit
- Method authority
- Google Search crawling and indexing documentation, reviewed 12/07/2026
- Observed result
- Malformed score bearing jsonld count: 0; Affected: 0.
- Decision boundary
- Deduct 4 points per malformed score-bearing block, capped at 12.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassFAQ JSON-LD neutrality
Count malformed FAQPage blocks separately from score-bearing structured data.
- Rule ID
website.check.seo.faq-jsonld-neutrality.v1- Taxonomy
- manual verification (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.faq-jsonld-neutrality.v1, non-scored context- Score authority
- Non-scored, zero permitted impact
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Malformed faq jsonld blocks: 0.
- Decision boundary
- Non-scored context only; FAQPage presence or validity never deducts.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassStructured-data graph validity
Normalise JSON-LD arrays, nested objects and @graph entities, then validate required high-value properties.
- Rule ID
website.check.seo.structured-data-graph-validity.v1- Taxonomy
- defect (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.structured-data-graph-validity.v1, available evidence required- Score authority
- Scored, capped at 10 points per finding and 10 points per audit
- Method authority
- Google Search crawling and indexing documentation, reviewed 12/07/2026
- Observed result
- Structured data property issue count: 0.
- Decision boundary
- Deduct when supported score-bearing entities have missing or invalid required nested properties.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassStructured-data visible-content consistency
Compare high-value schema facts with visible page content where deterministic comparison is possible.
- Rule ID
website.check.seo.structured-data-visible-consistency.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.seo.structured-data-visible-consistency.v1, available evidence required- Score authority
- Scored, capped at 8 points per finding and 8 points per audit
- Method authority
- Google Search crawling and indexing documentation, reviewed 12/07/2026
- Observed result
- Structured data visible conflict count: 0.
- Decision boundary
- Deduct when schema name, price, currency, availability or address visibly conflicts with sampled page content.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassThird-party script origins
Count distinct third-party script origins in the rendered homepage.
- Rule ID
website.check.performance.third-party-origin-count.v1- Taxonomy
- technical risk (website-rule-taxonomy-v1)
- Applicability
- all site types; homepage; registered predicate
- Evidence predicate
website.check.performance.third-party-origin-count.v1, available evidence required- Score authority
- Scored, capped at 14 points per finding and 14 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Third party script origins without transfer evidence: 0; Rating: Pass; Measured transfer evidence: no.
- Decision boundary
- Deduct 14 points above 25 origins or 8 points above 15 origins.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassRender-blocking third-party script
Inspect rendered homepage head scripts for synchronous third-party loading.
- Rule ID
website.check.performance.render-blocking-third-party.v1- Taxonomy
- technical risk (website-rule-taxonomy-v1)
- Applicability
- all site types; homepage; registered predicate
- Evidence predicate
website.check.performance.render-blocking-third-party.v1, available evidence required- Score authority
- Scored, capped at 6 points per finding and 6 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Render blocking third party script: no; Rating: Pass; Measured transfer evidence: no.
- Decision boundary
- Deduct when a third-party head script has no async, defer or module attribute.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
FailModern image formats6 point deduction
Measure modern-format alternatives on the first offending analysed page.
- Rule ID
website.check.performance.modern-image-format.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.performance.modern-image-format.v1, available evidence required- Score authority
- Scored, capped at 6 points per finding and 6 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Maximum page unmodern image share: 100%; Rating: Poor; Affected: 1; Images without modern alternative: 1; Observed images: 1; Pages with images: 1; Parseable pages: 1.
- Decision boundary
- Deduct when more than 50% of observed images are JPEG or PNG with no WebP or AVIF alternative.
- Structured proof
- 1 of 1 sources available; 1 finding, 6 point impact
Evidence references
Related findings
PassImage lazy loading
Inspect homepage image count and lazy-loading attributes.
- Rule ID
website.check.performance.lazy-loading.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; homepage; registered predicate
- Evidence predicate
website.check.performance.lazy-loading.v1, available evidence required- Score authority
- Scored, capped at 4 points per finding and 4 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Homepage lazy loaded images: 0; Rating: Pass; Homepage images: 1.
- Decision boundary
- Deduct when the homepage has more than 10 images and none is lazy-loaded.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassViewport meta presence
Inspect every analysed page for a viewport meta tag.
- Rule ID
website.check.performance.viewport-presence.v1- Taxonomy
- defect (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.performance.viewport-presence.v1, available evidence required- Score authority
- Scored, capped at 10 points per finding and 120 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Pages missing viewport: 0; Rating: Pass; Affected: 0; Assessed pages: 1.
- Decision boundary
- Deduct 10 points for each analysed page without a viewport meta tag.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassResponsive viewport width
Inspect every observed viewport value for width=device-width.
- Rule ID
website.check.performance.viewport-device-width.v1- Taxonomy
- defect (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.performance.viewport-device-width.v1, available evidence required- Score authority
- Scored, capped at 6 points per finding and 72 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Viewports without device width: 0; Rating: Pass; Affected: 0; Assessed pages: 1.
- Decision boundary
- Deduct 6 points for each viewport that lacks width=device-width.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassPinch-to-zoom availability
Inspect viewport values for user-scalable=no or maximum-scale=1.
- Rule ID
website.check.performance.zoom-enabled.v1- Taxonomy
- defect (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.performance.zoom-enabled.v1, available evidence required- Score authority
- Scored, capped at 5 points per finding and 60 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Viewports disabling zoom: 0; Rating: Pass; Affected: 0; Assessed pages: 1.
- Decision boundary
- Deduct 5 points for each page that disables pinch-to-zoom.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
FailHorizontal-scroll risk6 point deduction
Measure document scroll width against a rendered 390px phone viewport with Playwright.
- Rule ID
website.check.performance.horizontal-scroll.v1- Taxonomy
- technical risk (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.performance.horizontal-scroll.v1, available evidence required- Score authority
- Scored, capped at 6 points per finding and 6 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Maximum measured horizontal overflow px: 48; Rating: Poor; Affected: 1; Assessed pages: 1; Measured pages: 1; Viewport width px: 390.
- Decision boundary
- Deduct once when an analysed page's measured overflow exceeds 5 pixels; unavailable when no page has a measurement.
- Structured proof
- 1 of 1 sources available; 1 finding, 6 point impact
Evidence references
Related findings
PassDiscovery-crawler access
Compare blocked crawler user agents with the versioned owner-source capability registry.
- Rule ID
website.check.ai.discovery-crawler-policy.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.ai.discovery-crawler-policy.v1, available evidence required- Score authority
- Scored, capped at 12 points per finding and 36 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Blocked discovery crawler count: 0; Registry match: no.
- Decision boundary
- Deduct only for owner-verified search-discovery capabilities, capped at 36 points overall.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassNeutral crawler policy
Record training, user-triggered, general or unknown crawler policies separately.
- Rule ID
website.check.ai.neutral-crawler-policy.v1- Taxonomy
- manual verification (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.ai.neutral-crawler-policy.v1, non-scored context- Score authority
- Non-scored, zero permitted impact
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Neutral crawler policies: 0.
- Decision boundary
- Non-scored context only; non-discovery crawler policies never deduct.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
Passllms.txt observation
Record fetch status and representation for the experimental llms.txt proposal.
- Rule ID
website.check.ai.llms-txt.v1- Taxonomy
- experiment (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.ai.llms-txt.v1, non-scored context- Score authority
- Non-scored, zero permitted impact
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Llms txt present: no; Rating: Pass.
- Decision boundary
- Non-scored context only; presence, absence, format and fetch availability never deduct.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassAI content H1 structure
Count missing H1 pages not already owned by the SEO deduction.
- Rule ID
website.check.ai.content-h1.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.ai.content-h1.v1, available evidence required- Score authority
- Scored, capped at 12 points per finding and 12 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Missing h1 page count: 0; Affected: 0; Already scored count: 0.
- Decision boundary
- Deduct 4 points per unowned affected page, capped at 12; overlapping SEO findings are non-scored here.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassAI heading nesting
Count heading-level skips not already owned by another scored check.
- Rule ID
website.check.ai.heading-nesting.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.ai.heading-nesting.v1, available evidence required- Score authority
- Scored, capped at 9 points per finding and 9 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Broken heading nesting page count: 0; Affected: 0; Already scored count: 0.
- Decision boundary
- Deduct 3 points per unowned affected page, capped at 9; overlapping findings are non-scored here.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
FailContent date metadata and freshness8 point deduction
Inspect published, modified, time-element and Last-Modified evidence at the audit timestamp.
- Rule ID
website.check.ai.date-metadata-freshness.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.ai.date-metadata-freshness.v1, available evidence required- Score authority
- Scored, capped at 12 points per finding and 12 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Dated page count: 0; Affected: 0; Analysed page count: 1; Stale page count: 0.
- Decision boundary
- Deduct 8 points when no date metadata exists, otherwise up to 12 points when non-utility, non-evergreen content is older than 18 months.
- Structured proof
- 1 of 1 sources available; 1 finding, 8 point impact
Evidence references
Related findings
PassRepeated page templates
Cluster sampled deep pages by page role and a normalised main-text token signature after boilerplate removal.
- Rule ID
website.check.ai.template-duplicates.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.ai.template-duplicates.v1, available evidence required- Score authority
- Scored, capped at 12 points per finding and 12 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Template duplicate cluster count: 0; Affected: 0; Exact cluster count: 0; Near duplicate cluster count: 0.
- Decision boundary
- Deduct 4 points per exact or near-duplicate cluster (Jaccard >= 0.9) of 2 or more pages, capped at 12.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassThin template content
Measure main-text word count, after boilerplate removal, for pages that share a repeated template.
- Rule ID
website.check.ai.thin-template-content.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.ai.thin-template-content.v1, available evidence required- Score authority
- Scored, capped at 9 points per finding and 9 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Thin template page count: 0; Affected: 0; Solo thin page count: 1; Thin word threshold: 80.
- Decision boundary
- Deduct 3 points per templated page below 80 words of main text, capped at 9.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassContent sources and citations
Inspect sampled pages for <cite> elements and citation-worded links to external references.
- Rule ID
website.check.ai.content-sources.v1- Taxonomy
- manual verification (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.ai.content-sources.v1, non-scored context- Score authority
- Non-scored, zero permitted impact
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Content source link page count: 0; Analysed page count: 1.
- Decision boundary
- Non-scored factual observation of source/citation link presence; presence or absence never deducts.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
FailContent-coverage hypothesis
Compare homepage-stated offerings with sampled non-homepage page text and titles.
- Rule ID
website.check.ai.content-coverage-hypothesis.v1- Taxonomy
- manual verification (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.ai.content-coverage-hypothesis.v1, non-scored context- Score authority
- Non-scored, zero permitted impact
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Coverage hypothesis gap count: 1; Offerings considered: 1.
- Decision boundary
- Non-scored hypothesis only: a bounded sample finding no match is not confirmation of a missing page.
- Structured proof
- 2 of 2 sources available; 1 finding, 0 point impact
Evidence references
PassHTTPS availability
Compare the submitted scheme with observed HTTPS reachability.
- Rule ID
website.check.trust.https.v1- Taxonomy
- technical risk (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.trust.https.v1, available evidence required- Score authority
- Scored, capped at 30 points per finding and 30 points per audit
- Method authority
- OWASP HTTP security response headers guidance, reviewed 12/07/2026
- Observed result
- Https available: yes; Https reachable: yes; Submitted https: yes.
- Decision boundary
- Deduct when the site is served over HTTP and no HTTPS variant is reachable.
- Structured proof
- 2 of 2 sources available; 0 findings, 0 point impact
Evidence references
PassStrict Transport Security
Inspect the homepage Strict-Transport-Security response header on HTTPS sites.
- Rule ID
website.check.trust.hsts.v1- Taxonomy
- technical risk (website-rule-taxonomy-v1)
- Applicability
- all site types; homepage; https origin
- Evidence predicate
website.check.trust.hsts.v1, available evidence required- Score authority
- Scored, capped at 8 points per finding and 8 points per audit
- Method authority
- OWASP HTTP security response headers guidance, reviewed 12/07/2026
- Observed result
- Strict transport security present: yes.
- Decision boundary
- Deduct on HTTPS when the HSTS header is absent; HTTP sites are not applicable.
- Structured proof
- 2 of 2 sources available; 0 findings, 0 point impact
Evidence references
FailContent Security Policy8 point deduction
Inspect the homepage Content-Security-Policy response header.
- Rule ID
website.check.trust.csp.v1- Taxonomy
- technical risk (website-rule-taxonomy-v1)
- Applicability
- all site types; homepage; registered predicate
- Evidence predicate
website.check.trust.csp.v1, available evidence required- Score authority
- Scored, capped at 8 points per finding and 8 points per audit
- Method authority
- OWASP HTTP security response headers guidance, reviewed 12/07/2026
- Observed result
- Csp present: no.
- Decision boundary
- Deduct when no CSP response header is observed.
- Structured proof
- 1 of 1 sources available; 1 finding, 8 point impact
Evidence references
Related findings
FailFrame protection8 point deduction
Inspect X-Frame-Options and CSP frame-ancestors evidence.
- Rule ID
website.check.trust.frame-protection.v1- Taxonomy
- technical risk (website-rule-taxonomy-v1)
- Applicability
- all site types; homepage; registered predicate
- Evidence predicate
website.check.trust.frame-protection.v1, available evidence required- Score authority
- Scored, capped at 8 points per finding and 8 points per audit
- Method authority
- OWASP HTTP security response headers guidance, reviewed 12/07/2026
- Observed result
- Frame protection present: no.
- Decision boundary
- Deduct when neither X-Frame-Options nor CSP frame-ancestors is observed.
- Structured proof
- 1 of 1 sources available; 1 finding, 8 point impact
Evidence references
Related findings
FailContent-type protection6 point deduction
Inspect the homepage X-Content-Type-Options response header.
- Rule ID
website.check.trust.content-type-protection.v1- Taxonomy
- technical risk (website-rule-taxonomy-v1)
- Applicability
- all site types; homepage; registered predicate
- Evidence predicate
website.check.trust.content-type-protection.v1, available evidence required- Score authority
- Scored, capped at 6 points per finding and 6 points per audit
- Method authority
- OWASP HTTP security response headers guidance, reviewed 12/07/2026
- Observed result
- Content type protection present: no.
- Decision boundary
- Deduct when X-Content-Type-Options is absent.
- Structured proof
- 1 of 1 sources available; 1 finding, 6 point impact
Evidence references
Related findings
FailReferrer policy6 point deduction
Inspect the homepage Referrer-Policy response header.
- Rule ID
website.check.trust.referrer-policy.v1- Taxonomy
- technical risk (website-rule-taxonomy-v1)
- Applicability
- all site types; homepage; registered predicate
- Evidence predicate
website.check.trust.referrer-policy.v1, available evidence required- Score authority
- Scored, capped at 6 points per finding and 6 points per audit
- Method authority
- OWASP HTTP security response headers guidance, reviewed 12/07/2026
- Observed result
- Referrer policy present: no.
- Decision boundary
- Deduct when Referrer-Policy is absent.
- Structured proof
- 1 of 1 sources available; 1 finding, 6 point impact
Evidence references
Related findings
FailPermissions policy4 point deduction
Inspect the homepage Permissions-Policy response header.
- Rule ID
website.check.trust.permissions-policy.v1- Taxonomy
- technical risk (website-rule-taxonomy-v1)
- Applicability
- all site types; homepage; registered predicate
- Evidence predicate
website.check.trust.permissions-policy.v1, available evidence required- Score authority
- Scored, capped at 4 points per finding and 4 points per audit
- Method authority
- OWASP HTTP security response headers guidance, reviewed 12/07/2026
- Observed result
- Permissions policy present: no.
- Decision boundary
- Deduct when Permissions-Policy is absent.
- Structured proof
- 1 of 1 sources available; 1 finding, 4 point impact
Evidence references
Related findings
PassServer fingerprint
Inspect Server and X-Powered-By headers for version-number exposure without retaining their values.
- Rule ID
website.check.trust.server-fingerprint.v1- Taxonomy
- technical risk (website-rule-taxonomy-v1)
- Applicability
- all site types; homepage; registered predicate
- Evidence predicate
website.check.trust.server-fingerprint.v1, available evidence required- Score authority
- Scored, capped at 3 points per finding and 3 points per audit
- Method authority
- OWASP HTTP security response headers guidance, reviewed 12/07/2026
- Observed result
- Versioned server header count: 0.
- Decision boundary
- Deduct when either observed header exposes a numeric technology version.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassPrivacy policy
Inspect same-site paths and homepage anchors for a privacy policy.
- Rule ID
website.check.trust.privacy-policy.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.trust.privacy-policy.v1, available evidence required- Score authority
- Scored, capped at 10 points per finding and 10 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Privacy policy discovered: yes; Homepage anchor: yes; Same site path: yes.
- Decision boundary
- Deduct when neither a privacy path nor a homepage privacy link is observed.
- Structured proof
- 2 of 2 sources available; 0 findings, 0 point impact
Evidence references
FailTerms or legal page6 point deduction
Inspect same-site paths and homepage anchors for terms or legal content.
- Rule ID
website.check.trust.terms-page.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.trust.terms-page.v1, available evidence required- Score authority
- Scored, capped at 6 points per finding and 6 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Terms page discovered: no; Homepage anchor: no; Same site path: no.
- Decision boundary
- Deduct when neither a terms/legal path nor a homepage terms/legal link is observed.
- Structured proof
- 2 of 2 sources available; 1 finding, 6 point impact
Evidence references
Related findings
PassCookie consent
Compare bounded technical observations from isolated browser contexts before choice, after reject and after accept.
- Rule ID
website.check.trust.cookie-consent.v1- Taxonomy
- technical risk (website-rule-taxonomy-v1)
- Applicability
- all site types; homepage; registered predicate
- Evidence predicate
website.check.trust.cookie-consent.v1, available evidence required- Score authority
- Scored, capped at 12 points per finding and 12 points per audit
- Method authority
- ICO guidance on cookies and similar technologies, reviewed 12/07/2026
- Observed result
- Consent state observation: 0; Accept known tracking count: 1; Banner detected: yes; Baseline known tracking count: 0; Limited: no; Reject interaction: clicked_direct; Reject known tracking count: 0; Unknown item count: 0.
- Decision boundary
- Apply at most one deduction when known tracking signals are observed before choice or remain after a successful reject interaction. Unavailable and unknown evidence is neutral.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
FailCompany identity4 point deduction
Inspect analysed page text and homepage context for deterministic company-identity signals.
- Rule ID
website.check.trust.company-identity.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.trust.company-identity.v1, available evidence required- Score authority
- Scored, capped at 8 points per finding and 8 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Company identity present: no; Higher stakes: no; Site type: brochure.
- Decision boundary
- Deduct when no company registration, VAT or physical-address signal is observed; impact varies by site type.
- Structured proof
- 3 of 3 sources available; 1 finding, 4 point impact
Evidence references
Related findings
PassCMS detection
Apply the deterministic CMS confidence rule to homepage evidence.
- Rule ID
website.check.trust.cms-detection.v1- Taxonomy
- manual verification (website-rule-taxonomy-v1)
- Applicability
- all site types; homepage; registered predicate
- Evidence predicate
website.check.trust.cms-detection.v1, non-scored context- Score authority
- Non-scored, zero permitted impact
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Cms detected: no.
- Decision boundary
- Non-scored context only; detected platform is an orientation fact and absence never deducts.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassAccessibility alt-text coverage
Measure alt-text coverage and coordinate with the SEO owner check.
- Rule ID
website.check.accessibility.alt-coverage.v1- Taxonomy
- defect (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.accessibility.alt-coverage.v1, available evidence required- Score authority
- Scored, capped at 16 points per finding and 16 points per audit
- Method authority
- Web Content Accessibility Guidelines 2.2, reviewed 12/07/2026
- Observed result
- Accessibility alt text coverage: 1 of 1; Rating: Pass; Affected: 0; Seo owns deduction: no.
- Decision boundary
- Deduct 16 points below 50% or 8 points from 50% to below 80% only when SEO has not already deducted; otherwise report a zero-impact failure.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassSemantic landmarks
Count pages with fewer than two semantic or ARIA landmarks.
- Rule ID
website.check.accessibility.landmarks.v1- Taxonomy
- defect (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.accessibility.landmarks.v1, available evidence required- Score authority
- Scored, capped at 18 points per finding and 18 points per audit
- Method authority
- Web Content Accessibility Guidelines 2.2, reviewed 12/07/2026
- Observed result
- Pages below landmark minimum: 0; Rating: Pass; Affected: 0; Assessed pages: 1.
- Decision boundary
- Deduct 6 points per affected page, capped at 18.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
FailSkip-navigation link4 point deduction
Inspect analysed pages for a skip-to-content link.
- Rule ID
website.check.accessibility.skip-link.v1- Taxonomy
- defect (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.accessibility.skip-link.v1, available evidence required- Score authority
- Scored, capped at 4 points per finding and 4 points per audit
- Method authority
- Web Content Accessibility Guidelines 2.2, reviewed 12/07/2026
- Observed result
- Skip navigation link observed: no; Rating: Poor; Assessed pages: 1.
- Decision boundary
- Deduct when no skip-navigation link is observed on any analysed page.
- Structured proof
- 1 of 1 sources available; 1 finding, 4 point impact
Evidence references
Related findings
PassDocument language
Count analysed pages without a non-empty html lang attribute.
- Rule ID
website.check.accessibility.language.v1- Taxonomy
- defect (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.accessibility.language.v1, available evidence required- Score authority
- Scored, capped at 18 points per finding and 18 points per audit
- Method authority
- Web Content Accessibility Guidelines 2.2, reviewed 12/07/2026
- Observed result
- Pages missing document language: 0; Rating: Pass; Affected: 0; Assessed pages: 1.
- Decision boundary
- Deduct 6 points per affected page, capped at 18.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
PassScreen-reader heading hierarchy
Count analysed pages that skip heading levels.
- Rule ID
website.check.accessibility.heading-hierarchy.v1- Taxonomy
- defect (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.accessibility.heading-hierarchy.v1, available evidence required- Score authority
- Scored, capped at 12 points per finding and 12 points per audit
- Method authority
- Web Content Accessibility Guidelines 2.2, reviewed 12/07/2026
- Observed result
- Pages with heading level skips: 0; Rating: Pass; Affected: 0; Assessed pages: 1.
- Decision boundary
- Deduct 4 points per affected page, capped at 12.
- Structured proof
- 1 of 1 sources available; 0 findings, 0 point impact
Evidence references
FailAnalytics presence25 point deduction
Inspect the public technology scan for recognised measurement platforms.
- Rule ID
website.check.tracking.analytics.v1- Taxonomy
- configuration gap (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.tracking.analytics.v1, available evidence required- Score authority
- Scored, capped at 25 points per finding and 25 points per audit
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- Measurement platform count: 0; Advertising count: 0; Analytics present: no; Crm marketing count: 0; Pixel only: no; Tag manager present: no; Verified analytics count: 0; Verified tag manager count: 0.
- Decision boundary
- Deduct when no analytics, tag manager, advertising pixel or CRM-marketing measurement is observed.
- Structured proof
- 1 of 1 sources available; 1 finding, 25 point impact
Evidence references
Related findings
PassOverlapping analytics platforms
Count general-purpose analytics platforms and suppress the signal when a migration marker is observed.
- Rule ID
website.check.tracking.overlapping-platforms.v1- Taxonomy
- manual verification (website-rule-taxonomy-v1)
- Applicability
- all site types; all page roles; registered predicate
- Evidence predicate
website.check.tracking.overlapping-platforms.v1, non-scored context- Score authority
- Non-scored, zero permitted impact
- Method authority
- SpotCheck website audit rubric, website-rule-taxonomy-v1
- Observed result
- General analytics platform count: 0; Migration signal: no.
- Decision boundary
- Non-scored failure when at least 2 analytics suites run without a migration marker.
- Structured proof
- 2 of 2 sources available; 0 findings, 0 point impact
Evidence references
Source proof
These records identify the bounded source used by each completed check. They contain labels and non-identifying page roles, not raw customer payloads. Sources that could not be collected are omitted.
- Deterministic site-type classificationAvailable
- Three-state technical consent evidenceAvailablePage role: homepage, bounded page 1
- Bounded crawl and discovery evidenceAvailable
- homepage evidenceAvailablePage role: homepage, bounded page 1
- Observed public technology evidenceAvailable
Coverage
What was checked, what wasn't
An honest read on how complete this run was. A skipped or unavailable check reduces what could be assessed, not the score. Common causes include a page not loading, crawling being blocked, or public performance data being unavailable.
76 of 105 produced a result 10 not applicable 19 could not be run 0 errored
Performance and Core Web Vitals8/14 checked, 6 skipped (6 checked: no issue found, 2 checked: issue flagged, 6 not assessed: evidence unavailable)
SEO health30/36 checked, 4 skipped, 2 not applicable (25 checked: no issue found, 5 checked: issue flagged, 2 not applicable, 4 not assessed: evidence unavailable)
AI discovery readiness10/12 checked, 1 skipped, 1 not applicable (8 checked: no issue found, 2 checked: issue flagged, 1 not applicable, 1 not assessed: evidence unavailable)
Conversion readiness8/11 checked, 3 not applicable (5 checked: no issue found, 3 checked: issue flagged, 3 not applicable)
Trust and security13/17 checked, 3 skipped, 1 not applicable (6 checked: no issue found, 7 checked: issue flagged, 1 not applicable, 3 not assessed: evidence unavailable)
Accessibility5/11 checked, 5 skipped, 1 not applicable (4 checked: no issue found, 1 checked: issue flagged, 1 not applicable, 5 not assessed: evidence unavailable)
Tracking and data2/4 checked, 2 not applicable (1 checked: no issue found, 1 checked: issue flagged, 2 not applicable)
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