Campaign configuration ownership is incomplete

Why it matters

2 of 6 campaigns had no observed owner. Campaign metrics remain associative and are not causal ROI proof.

What to do

Assign campaign owners and review date, audience, budget and spend fields before relying on campaign performance reporting.

Marketing Ops · About 1 hour · You can do this

How to fix it

1. Open each listed campaign in Marketing, then Campaigns.
2. Set the campaign owner to the person accountable for its results.
3. Fill in start and end dates, audience and budget so reporting compares like with like.