Conversion readiness · One of the first three
No high-intent call-to-action for this type of site
Why it matters
CTAs were found, but none match the high-intent actions expected for a brochure site (get in touch, contact us, enquire, email us). Visitors ready to act have no clear path.
What to do
Add a high-intent CTA suited to this business model.
How to fix it
- Identify the single most important action a visitor to a brochure site should take.
- Add a clearly styled, prominent CTA to the homepage and key landing pages.
- Make sure the CTA leads to a working, low-friction next step (not a dead link or an 8-field form).
