No pricing information or honest expectation-setting found
Why it matters
For a brochure site, neither pricing numbers nor an honest expectation-setting path (a described quote process, a starting price, or a typical range) was found. A bare "Contact us" gives prospective buyers no useful expectation about cost or process.
What to do
Publish pricing numbers or a clearly described quote process with a timeframe.
How to fix it
- Agree internally how much pricing detail the business is comfortable publishing.
- Publish at minimum a starting price, a typical range, or a described quote process with a timeframe.
- Avoid a bare "Contact us" with no numbers or process description: it gives prospective buyers no useful expectation about cost or process.
- If pricing cannot be published for regulatory reasons, the honest-expectation-setting path is the correct one instead.
